Camera obscura film series banner
Design process
I was commissioned to create a promotional Email banner for the weekly film screening and discussion at Whitman College.
Preferences:
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delightful
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goes well with all the styles of the films being showed
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light
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simple but not too minimal
Film theory
Academic
Art film
Email banner
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Brainstorming
Since all the films are from the 20th century. I decided to include some pertinent visual elements that define the genre of films of their event.
Vintage/old film: Film tape roll, film camera
Index feeling: recreating the representational scene on each film tape
Tools: Procreate, Photoshop
Color themes: To correlate better with the film posters, I decided to use some of the key colors from the posters directly.
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Visual elements
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Color palette
The colors extracted seemed to be too dark and not vivid enough. So I edited each color code, making them appear less pastel, and adding more contrast.